Archive for November 24th, 2009

Whilst there is an undoubted opportunity at present to make a substantial income by selling your digital photos online there
are still some crucial steps that need to be observed in order to convert those pictures that are taken into pictures that
are sold.

In my experience I have found that successful commercial photography comes down to 30% photography and 70% marketing. In
fact, it is my sincere belief that an amateur photographer with the right marketing nous can outgun a professional
photographer in certain markets in terms of pictures sold.

One of the most crucial things to get right when selling your digital photos is to make sure that you position your work
correctly with your customer.

IT IS ALL ABOUT PERCEIVED VALUE

How do we measure the intrinsic value of something? We cannot: what is valuable to me may not necessarily be valuable to
you. The value of a thing cannot be separated from the person who is doing the valuing.

This is a very important concept to take heed of when you go into the marketplace to sell your digital photos.

Now the fact of the matter is that one of your digital photos may have cost you exactly nothing to take. Does that mean it
is worth nothing? No. Your humble photo may be the central image on a web page that generates thousands of dollars each
month in sales.

You may already have an inkling of this but it is very important not to forget it whilst you are in the midst of the sales
process. Specifically, DO NOT go out and underbid your competitors in order to win business. Why? Because you are
immediately creating a perception in the mind of your customer that your work is inferior to that of your competitors.

What you need to do is not have the lowest bid but to clearly define exactly why it is that your bid is of value to the
customer. You can do this by showing proofs and documentation of previous work and by being professional in the way you go
about the bid. Take these steps and you are more than likely to win the job over lower bidders.

Another way to approach this is to adopt the mindset of your potential customer. Would you want to be in a position whereby
you accepted the lowest bid and received back shoddy work, thereby forcing you to go back to one of the higher bidders and
get the work done again, compromising your deadlines and forcing you to pay more than was originally necessary? I would
imagine the answer is no. This is the potential worry that your customer has when looking at bidders. You can put his mind
at ease by assuring him that your price is both fair based on market research and a guarantee of quality.

In certain field such as wedding photos and portrait shots it is nearly all about perceived value. After all, everyone knows
how to take a photo so why would they pay anyone at all? Because they feel that paying someone else will give them control
over the final product and that because that someone else is a professional ,will deliver work to an acceptable standard.

Deliver work that is to standard your customer has in mind and you will have a happy customer who will be a repeat buyer and
a referral agent.

Gift baskets are always popular and a great idea to give as a gift. People love to receive gift baskets. Making your own spa or bath and body birthday gift basket is cheap and easy.

You can fill with a variety of inexpensive items or products and you have lots of choices.

You can easily customize each birthday basket to your recipient.
First make a list of your birthday recipient’s hobbies and interests. List everything you can think of.

Suggestions:

sports, books, television shows, in-house hobbies, outdoor recreation, camping, workshop or enjoy working with tools, golf, fishing, computer-related, environment friendly, golf, tennis, relaxation, food, cooking, coffee, chocolate, wine, spa, bath and body, fruit, cookie, etc.

These are just a few ideas.

I’ve put together a few great ideas for making birthday gift baskets, complete with instructions on how to make them. You can make inexpensive gift baskets or expensive gift baskets depending on your budget.

You can find many inexpensive items for use in making your gift baskets or filling your gift baskets, at ‘dollar’ stores, craft stores, party stores, discount outlets, flea markets, close-out stores, etc.

or gift containers you can use:

any type of basket, wicker basket, straw basket, bucket, laundry basket, plastic container, toy dump truck or other large toy truck, purse, tin, Christmas tin, seasonal container, large tea pot, large upside-down hat, or plastic storage container-put lid underneath.

Other items might be:

extra-large coffee mug, boot, potted plant holder, wire basket, large pasta bowl, large popcorn bowl, cooking pot, clay pot, tackle box, colander, small wagon, skillet, antique trunk, champagne bucket, hamper, Asian-style trunk or picnic basket.

For gift basket liner you can use: tissue paper, shredded paper, shredded newspaper, tea towels, dish towels, hand towels, kitchen towels, colored towels, colored napkins, placemats, diapers, baby blankets or fabric pieces.

For gift basket filler you can use: shredded colored paper, straw, Easter basket grass, crumpled newspaper comics, a bed of wrapped chocolates or other wrapped candy.

For items in the container it’ll depend on the specialty or theme of the gift basket – in this case a birthday gift basket. Here is a small, random sampling to give you some good ideas:

For a birthday spa, bath and body or relaxation basket:

Gift certificate for massage or spa visit, scented oils, scented massage oils, gift certificate to favorite store, gift certificate for restaurant, loofah, fragrant candle, matches to light candles, CD of nature sounds, favorite artist CD, DVD of newer release movie, how-to video or CD.

Or a poem, perfume, cologne, watch, framed photo, inspirational book, spa pillows, bath pillows, spa supplies, bath and body products, facial and body scrubs, handmade soaps, fragrant soaps, shampoos, hand and foot lotion, and fluffy towel.

Throw in some healthy snacks, well-wrapped cookies, some well-wrapped chocolate items or products and maybe some movie tickets.

If you’re creative add a handwritten birthday poem, which you can write or find.

For gift basket wrapping you can use tulle netting or I like to use cellophane wrap. You can buy it in large rolls. Look for specialty packaging outlets where you can buy it wholesale. Tie off the wrapped basket with ribbon. Wired fabric ribbon is best if you have it.

For bows: You can use pre-packaged bows but making your own bows is easy and the best if you can do it. Use a large or huge bow.

Assemble all your gift basket items, tools, etc. Now line your selected gift container. Now stuff the selected filler into the gift basket to give added height to your items.

Place, layer and arrange your selected items on the filler in the gift container. Put the larger items in the back, the smaller items in front.

Fill in the holes or prop up with more filler (shredded paper, Easter basket grass, wrapped chocolates, napkins or holiday napkins etc.)

Also you can use ‘picks’ of artificial flowers to fill in space.

Place your cellophane or other wrap under the gift basket. Center the gift basket on the wrap. Bring the cellophane or other wrap over the top of the gift basket and tie it with ribbon and or a beautiful bow! Use ribbon and bows to match your theme colors.

Tuck a birthday card in the ribbon and that’s it!

You can find fabric or wired ribbon cheaply at Costco– especially in the fall prior to Christmas but often throughout the year in some stores. You can shred paper in a paper shredder.

If you’re going to need a lot of cellophane you can purchase it wholesale through the packaging specialty stores throughout the U.S. but should be easily found in craft stores.

General tips: Try to use non-perishable items except for fruit for fruit baskets. Use freshly packaged food items, because even packaged crackers and cookies can go stale in a couple of months.

You can find filler flower ‘picks’ at garage sales for pennies. If you buy wholesale they are usually around a dollar each.

Try not to mix chocolate or other food fragrant items with non-food fragrant items in the same basket unless very well wrapped.

Also there’s nothing like learning how to make gift baskets from a video or DVD for making cheap and easy gift baskets. You can view it over and over again and share with your children, other family members and friends.

You can even charge for classes with your new-found knowledge and/or start a home based business if you so desire. In any event, making a cheap and easy spa or bath and body birthday gift basket is cheap and easy.

Good question. When you think of the words “garage kit” what do you think of? Personally, when I first read the words I thought about a kit that you use to build your own garage. I soon found out, after a thorough search on Google, that garages kits can be kits used to build steel garages, but the words “garage kit” most commonly refers to hobby kits!

A Brief History Of Garage Kits

Back in the good old days of model building (I say good old days because these days people are more into videogames), people were getting frustrated or bored with the amateur model building kits that the manufacturers were coming up with. There were only so many cars, planes, or boats to build. They were tired of only getting to work with models that were more non-fiction than fiction, too real life and nothing imaginative so they started to create and build their own models!

Getting Their Hands Dirty

The idea to create and build their own model kits was a good one, but a messy one. With all the saw dust, other dust, paint and other chemical fumes, it became impossible to build these kits in their homes. So, instead if slowly killing off their families, they moved their kit building projects into the garage, hence the name “garage kits”.

Garage Kits, Bringing People Together

The popularity of garage kits spread quickly and far. Today garage kits are created and sold at model trading shows, much like comic books or guns. Unfortunately, due to the rise in costs for the materials to make the kits, the kits themselves now run a pretty penny and are manufactured in a smaller scale to save on material and labor costs. If a larger garage kit is what you desire, be prepared to fork out a substantial amount of dough, because the kits are a larger size they take up more material, therefore they cost more.

Finding Something You Like

Garage kits can be as simple or as complex as you choose. They can be a one-piece figure (much building isn’t required), or you can get them in a lot of hundreds of pieces. These model kits don’t just come in steel or cardboard. You can now get your garage kits fabricated from “white metal”, which is a type of lead alloy, or you can get them fabricated from resin, soft vinyl, or even fabric.

With all the choices out there, and more being thought up and built everyday, garage kits are fast becoming the model kit of choice.

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